Glo Festival Of Joy A Game For The Rich Or Loyalty Rewards?

 

"Is Glo Festival of Joy a game for the wealthy or a loyalty reward program?"From Abuja'

By Itoro Uwah

Itoro Uwah has been a "DEVOTED" Globacom customer since its inception.

Globacom is a multinational telecommunications company that heavily relies on promotional campaigns and reward programs to engage and maintain its customer base. The company's latest advertisement, Festival of Joy, offers beautiful bungalows and business class flight tickets to France and London as a reward to the lucky winner, indicating their commitment to incentivizing their customers.

 However, when asked how I could participate in the promo in FAQ 3, I was told I must buy monthly accumulative recharge cards of #50,000 to #100,000 thousand naira.

However, it's worth considering whether the company is also catering to the needs of low-income individuals and providing them life-changing rewards.

Multinational companies like Globacom should consider their customers' diverse socioeconomic backgrounds when designing reward systems and initiatives.

 While some customers may be attracted to high-value rewards, it is equally essential to ensure that low-income individuals are not excluded from the opportunity to benefit from the company's rewards programs. This is especially critical in the context of corporate social responsibility and the ethical treatment of all customer segments.
It would be beneficial for Globacom to clearly communicate its efforts to assist customers with low incomes. This could be achieved through targeted rewards, special initiatives, or partnerships with relevant organizations. By doing so, the company can demonstrate its commitment to providing tangible benefits to all its customers, irrespective of their financial status. This approach would reinforce the message that Globacom values and appreciates the patronage of all its customers and is dedicated to positively impacting the lives of individuals from diverse socioeconomic backgrounds.
The success of Globacom's reward systems and initiatives can be measured by how inclusive they are and how effectively they improve the lives of all their customers, regardless of their income. Multinational corporations must balance their commercial objectives with social responsibility and ensure that their rewards programs genuinely serve the best interests of their entire customer base.